Trust bar
Delivery time, payment methods, cruelty-free status and returns are shown at the top of the page.
Case study · Beauty ecommerce
Aurabelle an online store for K-beauty and skincare in South Africa.
Aurabelle sells curated K-beauty, skincare and lifestyle products delivered across South Africa. We built an online store designed to look current, explain delivery and payment clearly and help shoppers move from browsing to a bundle in a few taps.
ClientAurabelle
LocationSouth Africa (online)
IndustryBeauty, skincare and wellness retail
What we builtOnline store
PlatformWordPress and Elementor
LanguageEnglish
THE BRIEF
What the client needed.
Aurabelle's customers are mobile-first beauty shoppers who discover products on social media and want to know three things quickly: is it trustworthy, how fast does it arrive and how can I pay.
The store also needed to encourage bigger baskets, using bundles and a newsletter offer rather than relying on single-product sales.
WHAT WE BUILT
Key features of the website.
Each feature answers a question a visitor has when they arrive.
Local payment options
The checkout supports PayFast, EFT, SnapScan and card payments, which matches how South African shoppers pay.
Category browsing
Best sellers, lip and colour, and bundles are presented as clear entry points.
Signature bundle
A featured bundle shows the products, individual prices and the saving, which supports larger orders.
Customer reviews
Reviews with name, city and the product purchased add social proof.
Newsletter offer
A welcome discount invites visitors to join the mailing list on their first visit.
DESIGN APPROACH
Designing for mobile shoppers.
The look is bold and youthful, with strong product photography and short, scannable copy. Everything a hesitant buyer needs to know sits near the top.
Navigation is built around how people shop, with categories, a signature bundle and a clear route to the full shop.
THE RESULT
What the website gives the client.
Aurabelle now has a store that communicates trust, delivery and value up front, with a clear path from landing page to bundle to checkout.
The local payment methods and delivery information address the questions that most often stop South African shoppers from buying online.
GET STARTED
Want a website like this?
Tell us about your business and we will send a written quote and a clear timeline.